Why Australian?

Why Australian beef and lamb?

The Australian beef and lamb industry has been more than 200 years in the making. Foundations laid many years ago have helped it evolve into the dynamic and progressive entity it is today. The combined integrity of our ranchers and packers, along with the advantages of an unspoiled environment, has underpinned Australia's reputation for producing some of the highest quality beef and lamb available.

We believe there's no better place on earth to raise cattle and sheep. Our unique environment and our wide open spaces have allowed us to develop a natural approach to ranching that allows our animals to live as nature intended. They are more free to roam, they live a stress-free, healthy life and this in turn means healthy, nutritious beef and lamb – the best result for everyone.

We proudly share our best produce for the rest of the world to enjoy. Life is about enjoying the moment, living well, and when it comes to that, always expect the best.

With everyone wanting naturally raised, free-range, pasture-raised, grassfed, high-quality, table-ready beef and lamb, we invite you to choose high quality Australian beef and lamb for your next weeknight dinner, celebration or family gathering.

Safe and wholesome products

Safe and wholesome products

For Aussie beef, lamb and goat producers, care for animals and the environment are at the core of what we do. Because so much of our livestock are raised on pasture and natural grasslands, care for the land is critical to our success around the globe. And that care extends from the paddock all the way to the plate, in how generations of family farmers seek to continuously lessen our impacts on the planet at every stage of the process.

 

Only the best for your table and our planet. Sustainability
Learn More

Find True Aussie beef and lamb at these events.

See More